Privacy Policy

Last updated: 1 July 2026

This Privacy Policy describes how Daily Mirrors ("we", "us", "our") collects, uses and shares information when you visit daily-mirrors.digital (the "Site").

1. Information We Collect

We collect information you provide directly (name, email address, message content when you contact us) and information collected automatically (IP address, browser type and version, pages visited, time and date of visit, referring URL, device type, operating system).

2. How We Use Your Information

• To operate, maintain and improve the Site
• To respond to your enquiries and comments
• To monitor and analyse usage patterns and trends
• To detect and prevent fraud and abuse
• To comply with legal obligations
• To serve relevant advertising (see Section 3)

3. Advertising — Google AdSense & Google Ad Manager

We use Google AdSense and Google Ad Manager to display advertisements on this Site. Google and its partners use cookies, web beacons and similar tracking technologies to serve ads based on your prior visits to this and other websites across the internet.

Google's use of advertising cookies enables it and its partners to serve ads based on your visit to our Site and/or other sites on the internet. You may opt out of personalised advertising by visiting Google Ads Settings or aboutads.info/choices. You can also opt out of a third-party vendor's use of cookies for personalised advertising by visiting networkadvertising.org/choices.

We comply with the IAB Europe Transparency and Consent Framework (TCF). Where required by applicable law, we obtain your consent before processing your personal data for advertising purposes.

We do not serve personalised advertising to users who have indicated they are under 18 years of age.

4. Cookies and Tracking Technologies

We use cookies and similar tracking technologies to enhance your experience, analyse traffic and serve advertising. See our Cookie Policy for full details. You can control cookies through your browser settings; however, disabling certain cookies may affect the functionality of the Site.

5. Sharing of Information

We do not sell your personal data. We may share information with:

• Service providers who assist us in operating the Site (e.g., hosting, analytics)
• Advertising partners, including Google, to serve relevant advertising
• Analytics providers, including Google Analytics, to understand how the Site is used
• Law enforcement or regulatory authorities where required by applicable law
• Successors in the event of a merger, acquisition or sale of assets

6. International Transfers

Some of our service providers and advertising partners are based outside the UK and European Economic Area. Where we transfer personal data internationally, we ensure appropriate safeguards are in place in accordance with UK GDPR requirements.

7. Data Retention

We retain personal data only for as long as necessary to fulfil the purposes described in this policy, or as required by applicable law. Contact form submissions are retained for up to 24 months.

8. Your Rights (UK GDPR)

Under UK data protection law, you have the following rights:

• Right of access — to obtain a copy of your personal data
• Right to rectification — to have inaccurate data corrected
• Right to erasure — to have your data deleted in certain circumstances
• Right to restrict processing — to limit how we use your data
• Right to data portability — to receive your data in a structured, machine-readable format
• Right to object — to object to processing based on legitimate interests or for direct marketing
• Rights related to automated decision-making — not to be subject to solely automated decisions that produce legal or similarly significant effects

To exercise any of these rights, please contact us at news@daily-mirrors.digital. We will respond within one month. You also have the right to lodge a complaint with the Information Commissioner's Office (ICO) at ico.org.uk or by calling 0303 123 1113.

9. Children's Privacy

This Site is not directed at children under the age of 13. We do not knowingly collect personal data from children under 13. If you believe we have inadvertently collected such data, please contact us immediately.

10. Third-Party Links

The Site may contain links to third-party websites. We are not responsible for the privacy practices of those sites and encourage you to review their privacy policies.

11. Security

We implement appropriate technical and organisational measures to protect your personal data against unauthorised access, loss or destruction. However, no method of transmission over the internet is completely secure.

12. Changes to This Policy

We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated date. Your continued use of the Site after any changes constitutes your acceptance of the updated policy.

13. Contact Us

If you have any questions about this Privacy Policy, please contact us:

Daily Mirrors
One Canada Square, Canary Wharf, London, E14 5AP
Email: news@daily-mirrors.digital
Phone: +44 20 7293 3000